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Keywords: Discounts
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Journal Articles
Journal:
Tourism Review
Tourism Review (2014) 69 (4): 284–296.
Published: 11 November 2014
...Seung Hyun Lee; Billy Bai Purpose – This paper aims to examine the impact of hotel discount strategies on consumers’ emotional and behavioral responses in the presence of differential levels of involvement in discount acquisition. Design/methodology/approach – Discount strategies...
