Keywords: ELM model
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Journal Articles
Tourism Review (2022) 77 (4): 1135–1152.
Published: 11 September 2021
... the hypotheses. The study uses Bauer et al. (2006) method to assess the conditional indirect effects of Electronic word of mouth (eWOM) on travel intention through destination preference at varying levels of consumer involvement. Findings SOR and ELM model successfully explained the moderated-mediation...

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