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Keywords: Electronic word of mouth
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (4): 637–661.
Published: 21 February 2020
...Shahab Pourfakhimi; Tara Duncan; Willem J.L. Coetzee Purpose Despite its volume, the academic research on the impact of electronic word of mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely limited to investigating a small scope of its impact. The purpose...
