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Keywords: Emotional connection
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (6): 1693–1716.
Published: 31 March 2026
... functional perceptions, such as usefulness and ease of use, this study focuses on emotional connection as a key determinant of both attitude and actual usage behavior. By integrating emotional and social dimensions into STAM, the research clarifies how emotional engagement drives technology adoption among...
