...Maksim Godovykh; Asli D.A. Tasci Purpose The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose...

... of songs and music likely to have a positive effect on emotions the antithesis of the ones associated with VH but would have positive effect on visitors’ shopping behaviors as well. Design/methodology/approach A mixed method pre-experimental design was used for the study. Forty-two craft traders from...