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Keywords: Event experiences
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Journal Articles
Journal:
Tourism Review
Tourism Review (2020) 75 (2): 369–381.
Published: 23 September 2019
...Shivam Rai; Jogendra Kumar Nayak Purpose The purpose of this paper is to conceptualize and develop an event experience scale in the business event (trade shows) context. Design/methodology/approach Data were gathered from domestic and foreign exhibitors and visitors of the six countries from...
