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Keywords: Event involvement
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Journal Articles
Conceptualization and development of event experience scale: lessons from India
Available to Purchase
Journal:
Tourism Review
Tourism Review (2020) 75 (2): 369–381.
Published: 23 September 2019
... companies, monitoring international competition and promoting destination tourism (Geigenmüller, 2010 ; Singh et al., 2017). Event experiences Event interaction Event involvement Event outcomes Experience measurement Trade show events Trade shows are destined to provide development...
