...). Design/methodology/approach A literature review forms the basis for the present paper. Findings Based on an in-depth literature review, four main avenues for positive experience design are proposed: designing transformative tourism experiences and measuring long-term impact; designing digital...

... and experience design and so on. Use of cognitive psychology theory will lead to better practical outcomes for tourists seeking pleasurable experiences and destination managers. Originality value This is the first review that examines the application of concepts from cognitive psychology to the study...