... cognitivo-afectivo-conativo Economía de la experiencia Intención conductual Felicidad Fashion weeks are high-profile cultural and economic events that, beyond the display of seasonal collections, can also play a strategic role in shaping host cities’ brand identity and promoting them as global...

... Felicidad Imagen del destino gastronómico Intención de visita In recent years, food travel vlogs (FTVs) have introduced a new wave in destination marketing (Ma et al., 2025). For example, in spring 2023, FTVs featuring the distinctive barbecue of Zibo, a previously little-known Chinese...

... attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. GDP Well-being OECD QOL Happiness GDP 福祉 OECD QOL 幸福 PIB Bienestar OCDE Calidad de vida Felicidad The OECD (2018) identified 11...

... objetivo proponer y probar un modelo que vincula la inmersión, el atractivo percibido, la felicidad, la satisfacción y la intención de comportamiento basado en el modelo cognitivo-afectivo-conativo (CAC) extendido. Diseño/metodología/enfoque Se recogieron un total de 271 cuestionarios in situ válidos...