... about craft beer: indifferent novices, casual consumers, informed enthusiasts, engaged experts. Given left-censoring at zero, the authors estimate Tobit models, considering sociodemographic covariates and satisfaction levels across festival aspects. Findings Spending at the venue and in the city...

...Aikaterini Manthiou; Juhee Kang; Thomas Schrier Purpose – This paper aims to empirically examine how five different brand equity dimensions of a festival brand (i.e. awareness, image, quality, value and loyalty) are inter-related. Specifically, this study aims to examine the impact of brand...

...Francesc González‐Reverté; Oriol Miralbell‐Izard Purpose The purpose of this paper is to assess the touristic potential of music festivals in Catalonia. It is an opportune goal because even though this region is experiencing an important increase of new festivals and cultural events...