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Keywords: Fidelización
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (2): 428–444.
Published: 16 June 2023
... a boca (WOM) y la fidelización relacionada con el proceso de planificación y reserva. Diseño/metodología Se utilizaron datos de un estudio de campo (N = 5158) en un contexto de planificación de viajes para investigar las diferencias en las recomendaciones WOM y la fidelización entre viajeros...
