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Keywords: Florida wine
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (6): 1234–1256.
Published: 14 November 2023
..., a general wine consumer typology and Florida wine consumer typology are developed by classifying consumers based on their behavior related to wine in general and wine produced in Florida. The identified wine consumer types’ influences on consumers’ motivation to visit wineries in Florida as well as those...
