... intentions. Design/methodology/approach Based on the flow experience theory, three situational experiments were used to compare industrial visitors’ purchase intentions in online and offline servicescapes. Findings The empirical results show that visitors have stronger purchase intentions, which...

... an indirect influence on purchase intention through flow experience, while sincerity, truthfulness endorsement, expertise and uniqueness had an indirect effect through perceived trust. Furthermore, self-construal moderated the effect of sincerity and truthfulness endorsement on purchase intention...