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Keywords: Frame orientation format
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (6): 1209–1226.
Published: 18 December 2024
...Yong-Quan Li; Jia-Cheng Ji; Wen-Qi Ruan; Mei-Yu Wang; Shu-Ning Zhang Purpose This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention. Design/methodology/approach Two scenario-based experiments were...
