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Keywords: GenAI
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Journal Articles
Navigating generative AI use in tourism and hospitality: how trust and ethics shape human-machine information interaction of practitioners
Available to Purchase
Journal:
Tourism Review
Tourism Review 1–23.
Published: 27 February 2026
...Hairong Zhao; Bocong Yuan; Beining Zhang; Yujiu Liao Purpose This study aims to investigate how trust and ethics of generative AI (GenAI) could influence information seeking of practitioners, which is important for human–machine collaboration. Method Drawing from the social response theory...
Journal Articles
Journal:
Tourism Review
Tourism Review 1–24.
Published: 16 January 2026
...Maria Leonor Ferreira; Elisabeth Kastenholz Purpose The purpose of this study is to explore the transformative potential of Generative AI (GenAI) in the Hospitality and Tourism ( HT ) industry, focusing on its dual and interconnected impact on customer experience and workforce dynamics...
