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Keywords: Generational cohort theory
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Journal Articles
Journal:
Tourism Review
Tourism Review 1–22.
Published: 22 April 2026
.../approach This study examined the interactions among Baby Boomers, Gen X, Gen Y and Gen Z from the USA and Turkiye with wellness products and services, using generational cohort theory ( GCT ), the Stimulus-Organism-Response (S-O-R) model and a holistic and integrative health framework as guiding...
