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Keywords: Green purchase intention
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Journal Articles
Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approach
Available to Purchase
Journal:
Tourism Review
Tourism Review (2021) 76 (5): 1164–1180.
Published: 19 June 2020
...Lei Wang; Philip Pong Weng Wong Purpose The purpose of this study is to examine the relationship between religiosity, green purchase attitude (GPA), subjective norm (SN), perceived behavioural control (PBC) and green purchase intention (GPI) towards the selection of environmentally friendly hotel...
