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Keywords: Green switching experience
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Journal Articles
What drives green experiential loyalty towards green restaurants?
Available to Purchase
Journal:
Tourism Review
Tourism Review (2021) 76 (5): 1084–1103.
Published: 18 November 2019
...Hung-Che Wu; Ching-Chan Cheng; Chi-Han Ai Purpose The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green switching experience, green experiential satisfaction and green...
