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Keywords: Grounded theory
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Journal Articles
Tourism e-commerce marketing following live-streaming: consumer behavior and verification psychology
Journal:
Tourism Review
Tourism Review (2025) 80 (4): 914–927.
Published: 05 April 2024
...Yuchen Wang; Rui Guo Purpose Based on social cognitive theory, this study aims to explore the psychological mechanism behind consumer verification behavior following tourism e-commerce live-streaming. Design/methodology/approach Based on grounded theory, data were collected through 20 semi...
Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (3): 780–795.
Published: 02 February 2022
... tourism live streamers’ motivations of sharing their travel experiences based on the grounded theory. Design/methodology/approach The use of purposive and snowball sampling methods was used to conduct 22 in-depth semi-structured interviews. The manuscript was analyzed based on the grounded theory...
Journal Articles
Journal:
Tourism Review
Tourism Review (2021) 76 (4): 942–961.
Published: 28 June 2021
... responses deployed by air-travel services players for navigating through the COVID-19 pandemic. Design/methodology/approach Drawing on a qualitative case study and grounded theory methods, this research analyzes how DUBZ – a purposefully selected company operating in the air-travel services sector...
