.../approach A naturalistic eye-tracking study was conducted during guided tours of Oviedo’s Gothic cathedral. Seventy-two visitors followed an itinerary that alternated nine technology-enhanced stations with heritage-only segments. Eye-movement metrics (time to first fixation, number of fixations, dwell time...

...Noha Ahmed Kamel Purpose This study aims to investigate whether visitors’ engagement in guided tours at cultural heritage sites boosts sustainable heritage behaviors. Visitors’ environmental awareness and the role of tour guides are also investigated as moderating variables. Design/methodology...