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Keywords: Human voice
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 864–883.
Published: 17 March 2025
... survey. Findings The conversational human voice generates a higher level of hedonic value than the formal corporate voice; in turn, the increased hedonic value positively influences sharing behaviour. The type of cultural heritage dimensions moderates the tone of voice effect. In this moderated mediation...
