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Keywords: Humorous prompts
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Journal Articles
The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors
Available to Purchase
Journal:
Tourism Review
Tourism Review (2024) 79 (4): 903–922.
Published: 21 August 2023
...Jia-Cheng Ji; Yong-Quan Li; Wen-Qi Ruan; Shu-Ning Zhang; Fang Deng Purpose This paper aims to elucidate how humorous prompts affect tourists’ heritage responsible behaviors (THRBs). Design/methodology/approach Three scenario-based experiments were conducted through Credamo (an online survey...
