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Keywords: IGC congruency
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Journal Articles
Journal:
Tourism Review
Tourism Review 1–21.
Published: 23 July 2026
... experience in the relationship between IGC congruency and travel inspiration. Design/methodology/approach The mixed-method approach was adopted. An interview-based pre-study identified topic congruency as a salient dimension of IGC congruency in multi-influencer campaigns. Two online experimental...
