Keywords: Image measurement
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Journal Articles
The Tourist Review (1994) 49 (3): 9–18.
Published: 01 March 1994
... of SOM methodology are shown in a case study on the company images of nine Austrian tour operators. Revue de Tourisme - The Tourist Review - Zeitschrift für Fremdenverkehr 3/1994 9 IMAGE MEASUREMENT WITH SELF-ORGANIZING MAPS: A TENTATIVE APPLICATION TO AUSTRIAN TOUR OPERATORS by Josef A. Mazanec, Vienna...

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