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Keywords: Image transfer
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Journal Articles
Image transfer between mega business event, hosting destination and country and its effects on exhibitors’ behavioral intention
Available to Purchase
Journal:
Tourism Review
Tourism Review (2022) 77 (1): 225–238.
Published: 03 February 2021
...Hongmei Zhang; Shanshan Liu; Billy Bai Purpose The primary purpose of this study is to investigate the image transfer and its effects on exhibitors’ behavioral intention. Specifically, the study attempted to examine the effect of mega business event image on destination and country image from...
