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Keywords: Imagen de marca
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Journal Articles
Journal:
Tourism Review
Tourism Review (2023) 78 (6): 1433–1451.
Published: 20 January 2023
...的調節變數。 獨創性/價值 在這項以台灣乘客的視角為重點的研究中, 開發了一個以品牌形象為重點的導致乘客忠誠度因素的概念模型。本研究通過檢驗知覺價值的中介作用和航空公司類型在航空業中的調節作用, 為文獻和應用領域做出了貢獻; 最後根據研究結果, 提供後疫情時代航空公司的潛在恢復策略。 Propósito este estudio examinó los procesos de mediación y moderación que vinculan la imagen de marca de la aerolínea con la lealtad de los pasajeros...
