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Keywords: Imagery fluency
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Journal Articles
Journal:
Tourism Review
Tourism Review (2025) 80 (6): 1209–1226.
Published: 18 December 2024
... 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration. Findings Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame...
