...Naci Buyukdag; Muhittin Cavusoglu; Cihan Cobanoglu Purpose This study aims to investigate how virtual reality ( VR ) video types (walking, driving and aerial) and background music genres (classical, Latin and country) shape tourist immersion and visit intentions. It also examines the mediating...

...Amjad Abu ELSamen; Anestis Fotiadis; Shih-Shuo Yeh; Li-Hui Chang; Tzung-Cheng Huan Purpose Drawing on flow theory and the technology readiness index, the purpose of this study is to examine how spatial presence influences tourists’ flow experiences and how immersion mediates this relationship...

... to gather information from 329 respondents who were frequent users of different metaverse applications to meet the study's objectives. Data were evaluated through partial least squares structural equation modelling. Findings The findings revealed that metaverse experiences, such as immersion, escapism...

...Fangxuan (Sam) Li; Yuanyuan Shang; Qianqian Su Purpose The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model. Design/methodology...