... (FPE) (Akaike, 1969) and Bayesian information criterion (BIC) (Akaike, 1979) may pay off only when one has a large enough sample size (200 and above). Cevat Ertuna can be contacted at: ertuna@bilkent.edu.tr © Emerald Group Publishing Limited 2009 Tourism Information media Consumer...

...., 2005 ; Baloglu and Pekcan, 2006 ; Gursoy and Chen, 2000 ; Chen, 2000). Consumer behaviour Decision making Tourism Information media Information searches Understanding how visitors acquire information about a given destination is important for marketing and management decisions...

... Information media Perception Turkey Tourism A common challenge for destinations is that of marketing themselves as a single unified tourism product, even when they are composed of many companies and individual entrepreneurs (Von Friedrichs Grängsjö, 2003). Similarly, offering a unified image...