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Keywords: Innovativeness
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Journal Articles
Journal Articles
Tourism Review (2017) 72 (3): 344–355.
Published: 21 August 2017
... and the moderator role of innovativeness on the attitude and intention to adopt m-learning have been investigated using the technology acceptance model (TAM). Design/methodology/approach A survey of 176 participants from three prominent tourism education institutes in Dhaka, Bangladesh, has been conducted...

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