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Keywords: Intention toward sustainable tourism
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (9): 1525–1541.
Published: 21 December 2023
...Van Hau Nguyen; Thi Phuong Linh Nguyen; Thi Thu Phuong Nguyen; Thi Viet Ha Nguyen Purpose The purpose of this paper is to investigate the factors affecting citizens’ intentions toward sustainable tourism based on a research model integrating two theories: protection motivation theory (PMT...
