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Keywords: International marketing
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Journal Articles
Journal:
Tourism Review
Tourism Review (2012) 67 (1): 42–50.
Published: 06 April 2012
... was selected not only because of its size and buying power, but also because of its cultural differences with US culture along Hofstede's (2001) five measures of national culture. © Emerald Group Publishing Limited 2012 United States of America Immigrants National cultures International...
Journal Articles
Journal:
Tourism Review
Tourism Review (2011) 66 (1-2): 68–82.
Published: 10 May 2011
... niche. Originality/value The first study of its kind is carried out amongst Chinese outbound tourists, who can obtain independent leisure travel visas to tour outside China. © Emerald Group Publishing Limited 2011 Medical treatment Tourism International marketing Health care China...
