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Keywords: Internet
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Journal Articles
Information and communications technology and market segmentation in tourism: a review
Available to Purchase
Journal:
Tourism Review
Tourism Review (2013) 68 (2): 14–30.
Published: 07 June 2013
... little discussion about the role of market segmentation in tourism in the internet marketing era. The question is no longer whether a company should deploy internet technology but how to deploy it (Chaffey et al., 2006). © Emerald Group Publishing Limited 2013 Tourism Journals...
Journal Articles
Internet research differs from research on internet users: some methodological insights into online travel research
Available to Purchase
Journal:
Tourism Review
Tourism Review (2009) 64 (1): 32–47.
Published: 10 April 2009
...Martin Lohmann; Dirk J. Schmücker Purpose Online data collection is gaining momentum throughout the market research business. At the same time internet users and their online information and booking behaviour are becoming more and more important for the travel and tourism industry. This paper aims...
Journal Articles
The impact of information technology on distribution channels
Available to Purchase
Journal:
Tourism Review
The Tourist Review (1996) 51 (4): 9–14.
Published: 01 April 1996
... in information technology and considers some of the associated problems. The implications for tourism distribution channels and global tourism are then discussed. Key words: Information Super Highway - Intelligent PC Travel Agent - Internet - Multi Media Resume Les auteurs analysent I'application des nouvelles...
