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Keywords: Language typicality
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Journal Articles
AI tour guides: the role of conversation style and destination type
Available to Purchase
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 755–781.
Published: 12 December 2025
... for hedonic destinations or a competent style for utilitarian destinations, consumers’ continuance usage intention for the AI tour guide is significantly enhanced. Trust partially mediates this relationship, while language typicality and trust together form a serial mediation path, shedding light...
