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Keywords: Leisure traveler
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (1): 277–293.
Published: 27 August 2024
... tendencies for a hotel brand. In addition, sonic branding interacted with the purpose of travel such that business travelers exhibited more favorable attitudes and higher engagement tendencies toward a hotel brand than leisure travelers when a sonic brand was used. Originality/value Given the proliferation...
