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Keywords: Live streaming interaction
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Journal Articles
Driving cruise bookings through live streaming interaction: a chain mediation model of perceived value and trust
Available to Purchase
Journal:
Tourism Review
Tourism Review 1–19.
Published: 22 April 2026
...Yi-Ming Guo; Ling-Tao Zeng; Qiannan Shi; Xian-Hua Wu; Xing-Rong Guo Purpose Cruise tourism live streaming has become an integral part of cruise companies’ marketing strategies; however, the mechanism that links cruise tourism live streaming interaction and consumer purchase intention remains...
