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Keywords: Loyalty programs
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Journal Articles
Journal:
Tourism Review
Tourism Review (2014) 69 (2): 137–157.
Published: 10 June 2014
...’ perceptions toward destination and may even increase their inclination to take on risks. This may impact innovation of consumer products in tourism. Also, policy makers could benefit on how loyalty programs can be developed to increase performance. Originality/value – The study offers specific strategic...
