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Keywords: MICE industry
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (5): 1417–1436.
Published: 18 September 2025
... tourism and MICE industry, they contribute to regional economic growth, employment generation and infrastructure development (Kowalik, 2012). Beyond their direct financial impact, trade fairs stimulate investment in local businesses, increase international exposure and enhance a city’s competitiveness...
