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Keywords: MIEB model
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (8): 1409–1426.
Published: 26 December 2023
... the consumer journey of the emerging metaverse experience, focusing on the ideas and practices of metaverse design pioneers in tourism and hospitality. Findings Based on the media analysis and interviews with 27 designers, the metaverse – information – experiences – benefits (MIEB) model was proposed...
