... of rural homestays and to offer innovative approaches for research in this domain. Design/methodology/approach A dynamic assessment framework was developed using online review data sourced from Ctrip.com. The framework integrates natural language processing, machine learning and time series analysis...

...Mohadese Basirati; Abderrahim Laachach Purpose This study uses advanced machine learning (ML) techniques to analyze Instagram photos and cluster sustainable tourism destinations. By revealing visual patterns and themes, it provides valuable insights into user-generated content (UGC) and its...

...., 2020), new methods such as topic modelling and machine learning are required for tourism practitioners to extract insights (Arefieva et al., 2021). Due to the concise and text-heavy nature of UGC, the foremost step is to demystify hidden semantic structures to gain a deep understanding...

... capability and a more user-friendly interface, examining perceived interactivity of technology has become more important for advanced robot acceptance models. The examples of advanced robot uses indicate that each machine learning application changes the robots’ task performance and interaction...