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Keywords: Managing data
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Journal Articles
Journal:
Tourism Review
Tourism Review (2019) 74 (1): 104–115.
Published: 04 February 2019
... of data in companies today in terms of volume, velocity and variety is unique in the history of business (McAfee and Brynjolfsson, 2016 ; Davenport, 2015 ; Wedel and Kannan, 2016). Companies are receiving, generating and managing data that has significantly advanced over the past decade in terms...
