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Keywords: Marca(s) de destino turístico
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 864–883.
Published: 17 March 2025
... for destination marketing organisations and cultural tourism managers engaging consumers on social media platforms. Human voice Tourism destination brand(ing) Cultural heritage Social media Sharing behaviour 人性化语调、旅游目的地品牌（品牌化）、文化遗产、社交媒体、分享行为 Voz humana Marca(s) de destino turístico...
