.../approach A market segmentation analysis was conducted on a sample of 480 PwPD in Sichuan Province, China, based on their perceived travel barriers. Data were obtained through three on-site and four online surveys. A four-step factor-item mixed segmentation, including factor analysis, cluster analysis...

...Ana Brochado; José Manuel Cristóvão Veríssimo; João Carlos Lopes de Oliveira Purpose This study aims to explore demographic market segments’ effect on the relationships between memorable tourism experiences (MTEs), perceived value dimensions and tourists’ behavioral intentions. Design/methodology...

...Thea Vinnciombe; P.U. (Joey) Sou Purpose – The purpose of this study is to identify best practices in the implementation of market segmentation via expenditure in tourism research so that the practical potential of this technique can be realized. Market segmentation on the basis of expenditure...

...Juho Antti Pesonen Purpose Information and communication technologies (ICT) have had a profound impact on tourism marketing. For several decades one of the cornerstones of marketing has been market segmentation. The purpose of this paper is to examine how ICTs have affected market segmentation...

... segmentation, 5.8 percent or 654 cases could be considered trips with a core “health orientation”. © Emerald Group Publishing Limited 2011 Switzerland Tourism Personal health Market segmentation As recent census and previous studies indicate, health travel is among the fastest growing...

... Group Publishing Limited 2010 Tourism Finland Quality of life Lifestyles Market segmentation Customer oriented product development has become increasingly necessary for gaining a competitive advantage also in the tourism industry (e.g. Liberatore and Stylianou, 1995 ; Rahman, 2004...

...Philipp E. Boksberger; Torsten von Bartenwerffer For tourism, significant research has been conducted in industry‐specific marketing. Basically, the topic of discussion is the effectiveness and efficiency of the marketing of destinations. As marketing segmentation is one of the most critical parts...

... for market segments in order to be used by companies in the travel industry. Market Segmentation Holiday activities Travel market Switzerland P. Ammann, L. Bischof, F. Schalcher: Segmentation o f the Swiss Travel Market by Holiday Acivities Segmentation o f the Swiss Travel Market by Holiday...