...Eduardo Parra-Lopez; Jose Alberto Martínez-Gonzalez; Almudena Barrientos-Báez Purpose This study aims to investigate the impact of local government market orientation as perceived by Millennials on their intention to support tourism development. Design/methodology/approach An online survey...

...Nuria Recuero Virto; Maria Francisca Blasco López; Sonia San-Martín Purpose This research aims to provide evidence of the impacts of market orientation, customer value approach (through prestige, value for money and reputation for quality) and innovation on museum sustainability. Design...

...Nicole Tiedemann; Marcel van Birgele; Janjaap Semeijn Purpose The purpose of this paper is to investigate customer responsiveness in the hotel industry, and the role of market orientation including both internal and external information sharing. Design/methodology/approach Based on a review...