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Keywords: Market research
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Journal Articles
Internet research differs from research on internet users: some methodological insights into online travel research
Available to Purchase
Journal:
Tourism Review
Tourism Review (2009) 64 (1): 32–47.
Published: 10 April 2009
...Martin Lohmann; Dirk J. Schmücker Purpose Online data collection is gaining momentum throughout the market research business. At the same time internet users and their online information and booking behaviour are becoming more and more important for the travel and tourism industry. This paper aims...
