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Keywords: Marketing digital
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Journal Articles
Journal:
Tourism Review
Tourism Review (2024) 79 (5): 1076–1087.
Published: 03 April 2024
... 在旅游设计科学方法的指导下, 本研究将概念化数字孪生平台设计元素在元宇宙体验设计中的作用, 并提出了一个单因素的受试者间实验设计来检验效果。 研究结果 本研究将数字孪生平台设计的九种独特配置概念化, 这些配置在三个维度上得到了点缀, 塑造了游客的元宇宙旅游体验和现实旅游意向。 实践意义 研究结果为产业者设计有效的旅游数字孪生平台提供了明确的战略指导。 原创 现有的研究是第一个研究数字孪生平台设计元素的影响, 阐明了这些元素如何影响旅游者的元宇宙体验。 Metaverso Experiencia Marketing digital Gemelo-digital...
