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Keywords: Marketing solutions
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Journal Articles
Journal:
Tourism Review
The Tourist Review (2000) 55 (2): 26–38.
Published: 01 February 2000
..." aim to heal their illness. Key words: Health Tourism - Cluster Analysis - Marketing Solutions Résumé La notion de Wellness est aussi dans le tourisme suisse un concept très répandu. II faut pourtant tenir compte particulièrement d'une offre en expansion et d'une demande mal étudiée. La dimension de la...
Journal Articles
Journal:
Tourism Review
The Tourist Review (1999) 54 (4): 50–60.
Published: 01 April 1999
... tourism market. She analyses the new trends for emotional products. Stagnation in this market segment needs a redesign of the offer and a change of the image, particulary for the cure tourism. Solutions for re-positioning are presented. Key words: German Health Tourism Market - Marketing Solutions Résumé...
