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Keywords: Measuring image
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Journal Articles
Journal:
Tourism Review
Tourism Review (2002) 57 (1-2): 6–12.
Published: 01 January 2002
... to be a proper way of boosting Slovenia's image compared to other competitive tourist destinations. Keywords: Image of a destination, measuring image, image of Slovenia as a tourist destination, competitiveness of the destination, source of competitive advantage, growth, discriminant analysis, Mann-Whitney U...
