Keywords: Mobile ethnography
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Journal Articles
Tourism Review (2013) 68 (3): 55–71.
Published: 23 August 2013
...Matthias Muskat; Birgit Muskat; Anita Zehrer; Raechel Johns Purpose This paper suggests mobile ethnography as a method for data collection, where Generation Y customers are integrated as active investigators. The paper aims to contribute to the debate on museums as experience‐centred places...

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