Figure 1 Research model A mediation model links I G C congruency to inspired-by and inspired-to travel states through experiential-sharing attribution. The model starts with I G C congruency, which includes congruent topics and incongruent topics. It points to experiential-sharing attribution ... More about this image found in Research model A mediation model links I G C congruency to inspired-by a...

Figure A1 Stimulus materials designed and used in Study 1 and Study 2 A comparison shows four congruent I G C travel posts about Greek scenery and four incongruent I G C posts about food, scenery, people and heritage. The comparison has two sections. The top section states that participants in... More about this image found in Stimulus materials designed and used in Study 1 and Study 2 A comparison...

Figure 1 The proposed research model Source: The authors’ A conceptual model links five Metaverse value attributes with trust, satisfaction, travel intention, and optimism towards technology as a moderator. Informativeness, Accessibility, Interactivity, Personalisation, and Telepresence con... More about this image found in The proposed research model Source: The authors’ A conceptual model l...

Figure 2 Estimated structural model with main effects (bootstrapping = 5,000) Source: The authors’ A structural path model links perceived Metaverse attributes with trust, satisfaction, optimism, and travel intention using standardised path coefficients. The structural path model contains I... More about this image found in Estimated structural model with main effects (bootstrapping = 5,000) Sour...

Figure 3 Bootstrapped structural model with the interaction effect (bootstrapping = 5,000) Source: The authors’ A structural path model links five Metaverse attributes, trust, satisfaction, optimism, and their interaction with travel intention through standardised coefficients. The model co... More about this image found in Bootstrapped structural model with the interaction effect (bootstrapping = ...

Figure 4 Interaction plot of destination trust and technology optimism on travel intention Source: The authors’ A simple slope graph compares the relationship between trust and travel intention at low, mean, and high optimism levels. The graph plots standardised Travel against standardised ... More about this image found in Interaction plot of destination trust and technology optimism on travel int...

Figure 1 Conceptual model Source: Authors’ own work A conceptual framework links virtual tourism experiences with destination interest, desire, and travel intention. The framework progresses through attention, interest and desire, and action stages. The attention stage contains sensory expe... More about this image found in Conceptual model Source: Authors’ own work A conceptual framework lin...

Figure 2 Path relationships Note(s): Solid lines: supported hypotheses; dashed lines: unsupported hypotheses. Results of mediating and moderating effects are presented in Tables 6 , 7 and 8 Source: Authors’ own work A path diagram presents relationships between tourism experiences, d... More about this image found in Path relationships Note(s): Solid lines: supported hypotheses; dashed li...

Figure A1 The game screen of “QQ Speed” Jinli Source: Game screenshot Two game screenshots show panda characters within traditional Chinese streets and a Sichuan opera setting. The first game screenshot, Jinli, presents a broad street leading through a traditional gateway with tiled buildin... More about this image found in The game screen of “QQ Speed” Jinli Source: Game screenshot Two game ...

Figure A2 Liyuan (Sichuan Opera) Source: Game screenshot A courtyard contains panda characters, autumn trees, traditional buildings and a stage beyond a chequered finish line. The central path leads from a chequered finish line to a raised stage inside a traditional building. Panda characte... More about this image found in Liyuan (Sichuan Opera) Source: Game screenshot A courtyard contains p...

Figure 1 Scale development process A three-study flowchart tracks item generation, scale refinement, and scale validation for 31 smartness-dimension items. The flowchart has 3 sections: Study 1, Item generation; Study 2, Scale refinement; and Study 3, Scale validation. Study 1 starts with an i... More about this image found in Scale development process A three-study flowchart tracks item generation...

Figure 2 Proposed research model for assessing nomological validity A stimuli-organism-response model links 8 smartness intelligences to travel satisfaction through accessibility, informativeness, interactivity, and personalization. The model is divided into 3 sections: Stimuli, Organism, and ... More about this image found in Proposed research model for assessing nomological validity A stimuli-org...

Figure 3 Destination smartness performance between Beijing and Sanya A grouped bar chart compares Beijing and Sanya ratings across 8 smartness intelligence types, with Learning intelligence highest in both groups. The chart compares Beijing, n equals 320, and Sanya, n equals 312, across 8 inte... More about this image found in Destination smartness performance between Beijing and Sanya A grouped ba...

Figure 4 Results of the structural equation modeling A path model links 8 destination smartness intelligence types to travel satisfaction through accessibility, informativeness, interactivity, and personalization. The model places Destination Smartness at the centre. Eight intelligence types p... More about this image found in Results of the structural equation modeling A path model links 8 destina...